Empire Magazine is a british film magazine published monthly by Bauer Consumer Media, first published in May 1989. Since then it has become one of the most recognizable, influential film magazines in the UK, reaching as much as as 692,000 people between April 2019 and March 2020 alone.
Cover Analysis
The magazine makes use of different colour themes for each issue, in this example it is mainly red, white and blue. This ensures the entire magazine cover both stands out due to its boldness but also be visually appealing and consistent to the theme of whatever the cover is about.
The main focus of the cover is the actors, standing in front of the magazine title itself, using those actor's fame to boost sales and catch attention of fans of their work. The title being placed in the background is an emphasis of this, ensuring the actors aren't obscured and shows them to acknowledging that customers purchase magazines for recognizable names and faces rather than the brand of the magazine.
Another aspect of the cover used well is Hierarchy, ensuring that certain headlines are read before others in a certain order, subtly indicated through size. For example, the biggest text on the cover besides the title is "The Falcon and the Winter Soldier" this is emphasized as it currently the most popular, trending show they have to discuss, and since it has such a large audience it is used to catch attention and suede people into buying the magazine for this reason. This is why the headline at the top of the magazine, yet in smaller text is about Martin Scorsese and Robert De Niro, very famous recognizable names who commonly work together, drawing an even wider audience for people who are also fans of their work. Utilizing celebrity/brand endorsement to ensure readers buy the magazine to see something they're curious about and to do with their interests.
No comments:
Post a Comment