P2 Unit 3 draft materials

When planning my unit 3 advertising materials, I have made draft designs for both a campaign logo and a poster to promote the awards evening.

Shown above is the logo design made for the LCAC (Liverpool Cultural Arts Campaign) and the logo used in all promotional material for the artists awards night. I created the design on Photoshop using colourless clip-art designs of a paintbrush and guitar and paired them with rainbow coloured clip-art of music notes and paint splashes. My intention here was to make the colour stand out boldly to the rest of the design, showing a strong contrast to give visual interest to whoever sees it and catches peoples eyes even from a glance.

Additionally, I have made a draft design for a poster/leaflet for promotion of the campaigns awards night on Photoshop. The images used are currently place holders for when I take my own pictures and use them for the final design. When making the design.

I spliced together images of Liverpool which promote the city as an artistic, vibrant place and use photos which specifically highlight creativity, high energy and important landmarks of the city. I also included the detail of logos for Liverpool City Council and LJMU, the sponsors and funders for the campaign.

I have also made a second draft logo design for the campaign. This design I feel may be used alongside the first at different moments, however I may decided to not use this design due to the fact I have contained the creativity and passion inside the head of the design, not matching my overall intention of demonstrating how art and creativity are spread freely throughout the entire city and shows from the vibrant, bubbly atmosphere.

P1/M1 Unit 3 Proposal

 Unit 3- Culture Award Proposal- Kieran Riley 

Young Visual Artist of the Year Award   

part of 'The Liverpool Cultural Arts Campaign'  

 

Introduction 

Liverpool is a city thriving with passion and talent for the arts industry; named Cultural Capital of Europe in 2008, this City has become renowned for its care to many art forms such as film, television, music, theatre, paintings/drawing, etc. 

This reputation has made Liverpool an amazing place for tourism and sightseeing; to witness the city where so many amazing artists came from, therefore a campaign and awards ceremony will help to celebrate these talents and qualities therefore helping to sustain the reputation of the city and demonstrate how creativity lives on today!

 Therefore, after posting onto social media looking for young artists in the area to put themselves forward for the award, I have found a number of talented young nominees who express their creativity through art, paintings, photography and even music videos. These will be the potential winners of the Young Visual Artist of the Year award.

Event intention: 

To draw the attention of people across the World young and old, to demonstrate the talents and artwork of the local communities within the City Region. 

The event will also be for the nominees to promote themselves to John Moores University for the chance of a potential scholarship based on their work and potential for what education the University could provide them.

On the day, attendees will be able to see nominees artwork at the museum displayed all around, and then vote at a ballot for who they believe should win, these votes are collected and counted at the end of the night and the award is given to the winning nominee.

Alongside the award for Young Visual Artist of the Year, the winning nominee will also receive a cash prize of £1000; with second and third place entries being £500 and £250 respectively.

 

Event Focus: Visual Art. Young up and coming artists, creatives specifically 18 or under. 

This will focus on drawing, painting, sculpture, mixed media, film, and theatre, as they are all artforms appreciated and appealing to a wider audience. 

 

Promotion Methods: 

• Many different print posters promoting the campaign and the visual arts award. Posters will likely be posted as advertisements on social media as well as in public on billboards and leaflets all around the city centre.

• A short AV promotional clip/ reel about the award nominees from the Liverpool community; promoting the work they produce and asking them questions about why they feel inspired them to create art and their motivation for creating and sharing it with the world.  

• This is so we can build-up excitement for the awards ceremony itself and allow the people to vote for which artist they believe should win, being able to browse galleries in the city itself or look online and watch the promotional videos to get an idea of what the artist is like and their art style. 

• The artist nominees will demonstrate unique and different forms of visual art to earn the award. This will range from drawings/paintings. photographs and even musicians presenting music videos for their work. Voting system will be via web/ social media and QR code links. 

• This mass variety of work and talent is to demonstrate not only the talent of the local community but also the variety of talent and how vastly important the young people of Liverpool are for developing the future of creative vision. 

Schedule 

The event will be held on Friday 24th November 2023 at the Liverpool World Museum, starting from 4:30pm and ending at 10:00pm.  

The event will move from outside the museum, to the galleries inside holding the artwork and even street performances outside the museum and around the city centre.  

There will also be an allocated stage nearby for performances and a projector for short films made by nominees. This stage is also where the award for Young Visual Artist of the Year is given and the winner gives their speech. 

• 4:30pm- Opening Speech from Liverpool Mayor 

• 5:00pm- Gallery open with all nominee's artwork from the local community and ballot for visitors to vote for whose art they most prefer. 

• 6:00pm- Performance begins on stage- Pantomime play 

• 7:00pm- Short Films on the projector, six in total, roughly 20 minutes each 

• 8:00pm- Nominees for Young Visual Artist go up on stage and give short speeches to whole audience introducing themselves. 

• 8:30pm- Ballots gathered and counted 

• 9:00pm- winner of Young Visual Artist is declared, winner gives short speech 

• 10:00pm- Closing Speech from Liverpool Lord Mayor 

Gallery open until 9:00pm 

Food will be available from food stalls and stands the complete day 

Street Performances found throughout the City Centre from 5:00pm to 9:00pm 

Short films made by nominees for Visual Artist of the year via the medium of AV films shown on screens and projected around City areas. 

 
 

Budget 

Stage Rental Cost- £2,800 

Food Stall Rental Cost- £6,300 

Projector Cost- £250 

Projector Screen Cost- £200 

Gallery Rental Cost- £945 (£135p/h x 7 hours) 

Theatre Performers Cost- £2,000 

Promotional Material and Distribution (Print and AV)- £1,500 

Total- £13,995 

Funding is provided via Liverpool City Council and Liverpool John Moores University looking for potential creatives to offer scholarships to for the artistic courses within the university.  
 

Culture Campaigns Research PowerPoint 

I have also attached my research into past cultural events and the starting ideas/inspiration for my own campaign and awards ceremony. 

 

Evaluation 

I started with the idea of 'Artist of the Year' but then realized that that is possibly too broad and can be referring to any considerable number of artforms such as music, theatre, paintings, etc. I then decided to narrow the category to purely Visual Art. This focusses the artwork to drawings, paintings, sculptures, films, and theatre, as they are all artforms appreciated through what the viewer or audience sees.  

I then decided to narrow the category even further, and specify the award based on age group.  

So rather than aim the award towards older people, I decided to use the demographic of young artists, specifically 18 or under, as it demonstrates an excellent message that our passion and appreciation for art which won our city Capital of Culture is still carried on to the younger generation, as well as inspiring the younger generation themselves into pursuing careers in art such as drawing, acting, film-making, etc. This ensures Liverpool can both maintain its high esteemed reputation but also encourage tourists to visit simply to experience the positive, motivational atmosphere.