The Power of Advertising Questions
Q1. What is the Cambridge Dictionary full definition of Advertising?
A1. Cambridge Dictionary defines advertising as ‘The business of trying to persuade people to buy products or services
Q2. List the six most well-known and regularly used methods of advertising.
A2. Print Media, Television, Radio, Outdoor Advertising, Direct Mail and the Internet
Q3. What is the full definition of an advertisement?
A3. ‘A picture, short film, song, etc. Which tries to persuade people to buy a product or service.’
Q4. What is Branding? Give a full definition with two examples.
A4. Branding is ‘an advertising method which involves repeatedly labelling products with an image or product name in order to create a connection in the consumers mind between the product and certain qualities of the brand.’ For example, Coca Cola or Nike using their logos and company name on all their products.
Q5. When and who invented the alphabet?
A5. The Egyptians invented the alphabet in 2700BC as a method of using pictures to represent sounds.
Q6. When and who invented the printing press?
A6. The printing press was invented by Johannes Gutenberg in 1439AD
Q7. List the year of Introduction for: Radio, TV, Internet
A7. Radio- 1920, TV- 1960, Internet- 1990
Q8. Are we passive observers on the internet?
A8. No, we are on the internet to have a shared experience.
Q9. How do we as a society use the internet?
A9. As a society, we use the internet to advertise to the most popular and widely used websites so that the mass public see and recognise certain brands more often.
Q10. What did YouTube introduce before showing desired videos to end users? And for how long?
A10. YouTube began showing advertisements before playing videos, ads usually lasting only between 5 seconds to one and half minutes.
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