Collage Images

 

This next project is on Collages of images, I gathered many images all related to a single theme (in this case, christmas) and collaged them all together, using editing techniques on the borders of the image to soften then and allow them to fade into the background and overlap each other, creating the desired effect and a visually appealing collage of images related to a theme.

Photoshop Basics- Filters

For this project, I made use of the different filters for pictures available on Photoshop, by clicking Filter and checking under the 'Artistic' tab, I was shown a long list of available filters to use to manipulate the image, such as Dry Brush, Film Grain, Neon Glow, Watercolour, etc. to add distinct styles and feels to the images.

Outlining Text on a Line

For these next images, we tried out curving text over a line in an image, making use of the way text can be shaped and manipulated in Photoshop, such as in the first image, in which I used the Elipse tool to outline the moon and then select it to type along the curve. Meaning that the elipse line the text is following is now invisible and the text appears outlining the moon in the image.

Similarly, in the second image, I outlined the mountain, however since the mountain is a much more complex shape I had to draw out the points across the outline of the mountain by hand, then typing across it. This proved challenging as it is difficult to properly use the tool and it allows very little room for error, however I accomplished this in the end.

Creative Text- Basics of Photoshop

 

Normal

WARP

FX

FREE TRANSFORM

For these pieces of work, I made use of the numerous basic features of photo manipulation on Photoshop, using Warp, fx and Free Transform respectively for each variation.

Warp is used to to quite simply, warp the text into different shapes as to add visual interest and possibly be used to fit a theme of whatever image it could be utilised in.

fx is used to add outline/style to text on a document. glow, shadow, stroke, etc for both the inside and outside of the text and make pieces of text stand out on a page, creating hierarchy to guide the readers eye by catching interest and causing them to read it first.

Free Transform changes the angle and size of the text, to make text bigger or smaller or even put it on a slant if need be to create a visually engaging image.

Approaches to Advertising- Unit 20

 Digital Media Unit 20- Approaches to Advertising 

Kieran Riley- 25/02/2021 

 

Task 1- List celebrities and the products they endorse 

• Matt Damon- Nespresso 

• Neil Patrick Harris- Heineken Light 

• Justin Timberlake- McDonalds 

• Taylor Swift- Diet Coke 

• Britney Spears- Pepsi 

• 50 Cent- Vitamin Water 

• Michael Jordan- Nike 

• Jay Z- Ace of Spades Champagne 

• William Shatner- Priceline 

• Drake- Sprite 

• Shaquille O’Neil- Taco Bell 

• Ellen DeGeneres- Samsung 

• DJ Tiesto- 7 Up 

• George Foreman- George Foreman Grills 

 

Task 2- George Clooney Nespresso Task 

1) The target audience for this product is coffee/espresso drinkers who have a rich, elegant taste and wish to enjoy the expensive luxuries of life. 

2) A good replacement to George Clooney would likely be Brad Pitt, as he is similar enough to George Clooney in that he is considered incredibly handsome and good looking, as well as being immensely wealthy. The main difference being that he is slightly younger than Clooney. 

3) An alternate approach to this advertising this product could be to make it seem less expensive in luxury and focus on pricing it reasonably and therefore making it more accessible to wider-spread, working class audiences. 

4)The beverage I choose to advertise is Red Bull and to endorse it I would pick someone like Tom Holland or Finn Wolfhard. This is due to the fact that many energy drinks such as Red Bull have a primary audience of teenagers and young adults, and so having the product endorsed by a celebrity who is also quite young and therefore more relatable is best for selling the product to the most profitable demographic 

Methods of Advertising on Radio and TV

 NW Commercial Radio Stations 

 

Classic FM - Sponsored by Toyota     

Idents- https://soundcloud.com/nodus-music/sets/classic-fm-idents 

 

Kerrang! - Metallica, Disturbed, Deftones for Epicenter Festival 2020   

Idents- https://www.youtube.com/watch?v=ksbJZLbDUbU 

https://vimeo.com/125461641 

 

Kiss- Sponsored by Thorpe Park            

Idents- https://www.youtube.com/watch?v=IPbadvCse70 

 

Heat- Ad Funded Radio Station (Ford as VIP Advertiser)    

Idents- https://www.youtube.com/watch?v=gjJgtiyXeaA 

 

UK Television Advertisements 

 

Channel 4- Sponsored by Vauxhall 

Shows that feature adverts in between-  

Deadwater Fall (2020 Drama featuring David Tennant)- Sponsored by Vauxhall 

The Inbetweeners (2008-2010)- EA (Electronic Arts) Comic Relief Road Trip  

 

ITV 

Shows that feature adverts in between-  

The Chase (Since 2009)- Now sponsored by the 52 Lives Charity. 

 This Morning (Since 1988)- Sponsored by Shop Direct