Thursday 18 March 2021
Collage Images
Photoshop Basics- Filters
Outlining Text on a Line
For these next images, we tried out curving text over a line in an image, making use of the way text can be shaped and manipulated in Photoshop, such as in the first image, in which I used the Elipse tool to outline the moon and then select it to type along the curve. Meaning that the elipse line the text is following is now invisible and the text appears outlining the moon in the image.
Similarly, in the second image, I outlined the mountain, however since the mountain is a much more complex shape I had to draw out the points across the outline of the mountain by hand, then typing across it. This proved challenging as it is difficult to properly use the tool and it allows very little room for error, however I accomplished this in the end.
Creative Text- Basics of Photoshop
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Monday 15 March 2021
Approaches to Advertising- Unit 20
Digital Media Unit 20- Approaches to Advertising
Kieran Riley- 25/02/2021
Task 1- List celebrities and the products they endorse
Matt Damon- Nespresso
Neil Patrick Harris- Heineken Light
Justin Timberlake- McDonalds
Taylor Swift- Diet Coke
Britney Spears- Pepsi
50 Cent- Vitamin Water
Michael Jordan- Nike
Jay Z- Ace of Spades Champagne
William Shatner- Priceline
Drake- Sprite
Shaquille O’Neil- Taco Bell
Ellen DeGeneres- Samsung
DJ Tiesto- 7 Up
George Foreman- George Foreman Grills
Task 2- George Clooney Nespresso Task
1) The target audience for this product is coffee/espresso drinkers who have a rich, elegant taste and wish to enjoy the expensive luxuries of life.
2) A good replacement to George Clooney would likely be Brad Pitt, as he is similar enough to George Clooney in that he is considered incredibly handsome and good looking, as well as being immensely wealthy. The main difference being that he is slightly younger than Clooney.
3) An alternate approach to this advertising this product could be to make it seem less expensive in luxury and focus on pricing it reasonably and therefore making it more accessible to wider-spread, working class audiences.
4)The beverage I choose to advertise is Red Bull and to endorse it I would pick someone like Tom Holland or Finn Wolfhard. This is due to the fact that many energy drinks such as Red Bull have a primary audience of teenagers and young adults, and so having the product endorsed by a celebrity who is also quite young and therefore more relatable is best for selling the product to the most profitable demographic
Methods of Advertising on Radio and TV
NW Commercial Radio Stations
Classic FM - Sponsored by Toyota
Kerrang! - Metallica, Disturbed, Deftones for Epicenter Festival 2020
Kiss- Sponsored by Thorpe Park
Heat- Ad Funded Radio Station (Ford as VIP Advertiser)
UK Television Advertisements
Channel 4- Sponsored by Vauxhall
Shows that feature adverts in between-
Deadwater Fall (2020 Drama featuring David Tennant)- Sponsored by Vauxhall
The Inbetweeners (2008-2010)- EA (Electronic Arts) Comic Relief Road Trip
ITV
Shows that feature adverts in between-
The Chase (Since 2009)- Now sponsored by the 52 Lives Charity.
This Morning (Since 1988)- Sponsored by Shop Direct
P4/M3- Unit 3- All Designs AV and Print- Liverpool Cultural Arts Campaign
Below you will find all print work that I have created as evidence for P4 and M3, all the designs I use throughout and created as a way of...