The use of this website was to create different placeholder designs so I can develop upon these and envision how I want my final design to appear.
Monday 6 September 2021
Thriller Movie Posters- Placeit
The use of this website was to create different placeholder designs so I can develop upon these and envision how I want my final design to appear.
Sunday 5 September 2021
D2: Demonstrate how the technical and aesthetic properties of the media components meet the client brief
D2: Demonstrate how the technical and aesthetic properties of the media components meet the client brief
Assessment Criteria for D2:
Learners are required to demonstrate how the advertisements technical and aesthetic properties meet the requirements of the clients brief and their preproduction plan.
Learners should evaluate their final components against their client brief and demonstrate how the components support the advertisement campaign.
THE CLIENT:
21st Century Productions Ltd.
ABOUT THE CLIENT:
21st Century Productions Ltd is a medium sized independent film company with an annual turnover of 15 million pounds. They specialise in producing high quality short film productions aimed predominantly at an audience aged between 17-25 years.
The audience/customer is approximately 70% male and 30% female.
They have achieved a reputation in particular for producing films of the Horror/Thriller genre. It is this specialism that they wish to develop and promote.
THE BRIEF:
The company want to run an advertising campaign to increase ticket of their latest film release (Disciples). They want to produce a campaign that uses traditional poster sites at bus stops, motorway service areas and billboard facilities close to cinema locations.
The company also want to take advantage of digital advertising platforms.
Research data produced by the Data Detail Marketing and Research Company show that 70% of the target audience are more influenced by such advertising platforms.
Produce a range of visuals and proposals that present ideas for the Company’s consideration. The advertising must be appropriate to the target audience, be clear and effective in its message and cost effective.
Initial ideas and visuals should develop with the approval of the Company’s management team to produce a cutting-edge campaign that attracts the interest of potential customers and existing customers alike
Wednesday 1 September 2021
D1: Discuss the legal and ethical constraints within the planned campaign
D1: Discuss the legal and ethical constraints within the planned campaign (*Synoptic assessment from Unit 1 Media products and audiences)
Assessment Criteria for D1:
YOU are required to discuss the legal and ethical issues applicable to your planned advertising campaign.
What do I have to do? (This is an individual task!)
Produce a word processed report (at least 750 words) where you list the legal and ethical issues that you think will be applicable your planned campaign.
Legal and Ethical issues are about ensuring that a product being created does not cause any offence by containing harmful messages implicit or explicit towards a certain group of people, representing them with respect, dignity and sensitivity. This could possibly be suggested from my Thriller film promotional material as the imagery being used in a religious setting with churches and crosses featuring in my posters. This implication could possibly be considered harmful to the Christian community and could be inferred I'm attempting to label Christians as murderous and cult-like.
In resolving this issue, I mainly utilised gravestones in some poster designs and edited them to look like the graves are stained with blood, this implies it has been tainted with by something unholy and not representative of true christianity or it's beliefs. This ensures that any concerned viewers cannot claim the legal act of Slander, as the promotional products and film itself make no false accusations or implications of any kind, keeping in mind when creating the product that anyone who could potentially feel this way doesn't because of the handling of the representation.
The films plot and editing will be created with this idea in mind as to avoid anything that could be claimed as legal slander. Portraying the subject anatagonists in the film as being against actual practiced christian values yet still religious. This means that for a practicing christian viewer, they do not feel slandered or mis-represented.
Another possible cause for issues would be the use of blood in the posters and billboards. All final designs feature bloodstains on the background gravestones as well as deep red text for the title. It's very possible that parents could take issue with this design being shown in public due to its graphic deptictions, worrying in case children see it. I believe I resolved this issue by using as much subtly as possible in the graphic details. I show only the blood and the gravestones, meaning adults and more mature people will see the poster and be able to link the two mentally and understand the films genre and what to expect, while children will likely be left oblivious and overlook it without a second thought, easing the concerns of parents worried about their children seeing violence on a film poster.
These changes did slightly put constraints on my original ideas, as I had envisioned a poster design featuring a masked, cloaked figure holding an axe, with the figure itself concealed in darkness and shadow. I believe this would've given a sense of ominous fear to the viewer via introducing the antagonist of the film so the audience can both become familiar enough with the characters presence to still be threatened, while also keeping mysterious and leaving the audience asking more questions. Therefore not using the idea left a few constraints on my vision for the final designs.
I believe I resolved this constraint by simply further emphasising the intended affect of my other designs. For example, when using images of gravestones and adapting them to poster designs, I made the picture entirely black and white, and only added colour from the red bloodstains and red text. This contrast of colourless background to deep red text is used to catch the eye of anyone walking past and spotting the poster while in public, alongside the threatening tagline "Pray for their mercy." The target audience of people looking for an ominous, unsettling thriller is instantly reached by this design and how the message is instantly communicated.
P4/M3- Unit 3- All Designs AV and Print- Liverpool Cultural Arts Campaign
Below you will find all print work that I have created as evidence for P4 and M3, all the designs I use throughout and created as a way of...