M1: Evaluate different cross media advertising campaigns for consistency of message
Assessment Criteria for M1:This can be built on from evidence of P1 with learners selecting campaigns that deliver/communicate across at least two media pathways.
M1: Evaluate different cross media advertising campaigns for consistency of message
Assessment Criteria for M1:P4: Create the media components to be used in the planned campaign (*Synoptic assessment from Unit 3 Create a media product)
Assessment Criteria for P4:
YOU must produce your planned media components to be used in the advertising campaign. You should provide an introduction to your advertisement components you will be producing and present, as evidence, views of your advert and supporting materials.
What do I have to do? (This is an individual task?)
Create the components for your advertising campaign and present them on your blog using a range of mock ups.
P3: Create a pre-production plan for the media components in the planned advertising campaign
Assessment Criteria for P3:
YOU are required to produce pre-production materials for their planned media components.
These may include: pitch documentation; research into genre and conventions; images and mood boards; production schedule with proposed launch dates; any other relevant material (i.e. sample footage and sounds).
Evidence could be produced in the form of a formal word-processed document, presentation or hand drafted documentation with supporting notes and digital files.
Genre- Thriller
Advertising campaigns for thriller movies all share very similar codes and conventions in how it reaches its target audience. While the advertising itself may be greatly different, they all use similar conventions which prove to be effective with other successful films.
-As seen here, the promotional material all seem to focus on a person, usually in a close up or extreme close-up shot. This is used very commonly because it gives a feeling of claustrophobia or danger to the viewer, drawing them in and setting expectations for a threatening presence throughout the film.
-Another convention used in thriller promotional material is the use of an item as a form of iconography. Such as the 'It' red balloon or the knife in 'The Shining', these are symbols that hold meaning to its audience and people can recognize/ associate with the film, meaning that fear can be created with subtlety from simply the presence of a single object.
-With all these aspects considered I believe it would be best to include them in my own promotion, following the codes and conventions of separate thriller films while still attempting to remain unique to make the film have its own identity.
P2: Create a plan for a cross media advertising campaign in response to a client brief.
Assessment Criteria: You are required to create a plan for a cross media advertising campaign to a client brief. The information gained from P1 could inform the advertising campaign
Working Title: Disciples
The Product I wish to create is promotional material for a horror/thriller film. I will use promotional material in formats of AV and Print, designing posters, logos and billboard alongside a short trailer with the purpose to entertain audiences and promote the film effectively.
Some of my examples for inspiration are the promotional material for the films 28 Days Later (2002) and It (2017),as they both have similar colour themes and horror imagery which isn't too overt but rather subtle and unsettling to audiences.
P1: Describe an existing media advertising campaign.
Assessment Criteria for P1:
Learners are required to describe an existing media advertising campaign. They should consider the advertisements used within existing advertising campaigns across a range of media products.
One example of an advertising campaign is the promotion It (2017) In most of the promotional material, the monster itself was hardly even visible and mostly obscured him in shadow, but left the focus on the iconic red balloon, creating iconography and a symbol that people can associate with the film, people all around the world even putting red balloons on sewers, encouraging people to watch the film by putting it so clearly in their mind with such simple, unforgettable imagery. This strategy clearly worked since the film made $292.9 billion from licensed merchandise sales and becoming the highest grossing horror movie of all time.
It also approached it's target audience incredibly well, making the advertising incredibly unsettling and eerie and clear that it was a horror film, but not overly explicit or violent in promotion, meaning that even if children see the poster, it won't scare them too much while still leaving older audiences fully aware of what they're seeing and make them feel unsettled going to watch the film and prepared to be scared.
The advertising online on social media was primarily carried via official and influential social media accounts, the official movie accounts appeared on every major social media network, making posts of eerie, unsettling images from the film alongside text encouraging the audience to overcome their fear, promoting positive, encouraging messages to be brave and see the film.
Influential social media accounts also had a massive impact, such as the Instagram of the films director, Andy Muschietti, in which he would post behind the scene images, storyboards, props, etc. Giving the audience a small look into the production process. Making fans feel included in how they made the film, aswell as making sure old fans were pleased by showing them that the film would be more similar to the book itself rather than the source material that strayed quite heavily.
M1: Evaluate different cross media advertising campaigns for consistency of message.
Assessment Criteria for M1:
This can be built on evidence of P1 with learners selecting campaigns that deliver/communicate across at least two media pathways.
Below you will find all print work that I have created as evidence for P4 and M3, all the designs I use throughout and created as a way of...